In an increasingly data-driven world, the importance of data literacy in marketing decisions cannot be overstated. As data’s role in business growth continues to rise, companies are exploring advanced analytics, including machine learning and AI, to gain a competitive edge. Beyond individual organizations, global data literacy initiatives can drive economic development and innovation, benefiting not only businesses but entire nations. Embracing data literacy is the key to making better marketing decisions and shaping a brighter, data-driven future.
Category: Data Strategy Consulting
Humanizing Data Series – Step One: You Have to Commit
If you’re committed to making data-driven decisions with respect to your marketing goals, it’s essential to engineer data accessibility for all.
Strategy vs Storytelling
Mindset is Key Why strategy vs storytelling? We read a lot about mindset and how to try and train yourself to think positively instead of going down a non-productive path. A growth mindset allows you to push yourself and know with a determination that you can accomplish and learn from anything that comes your way.… Continue reading Strategy vs Storytelling
Is That Media Strategy Shift Actually Working?
There will always be extenuating circumstances popping up requiring a media strategy shift, and data should be used to confirm and support those decisions.
Blending Data from Universal Analytics and Google Analytics 4
With this big change from Google coming soon, you need to make sure you have a plan to export your historical data from Universal Analytics by the impending deadline.
