Why strategy vs storytelling? We read a lot about mindset and how to try and train yourself to think positively instead of going down a non-productive path. A growth mindset allows you to push yourself and know with a determination that you can accomplish and learn from anything that comes your way.
So we have a challenge for you today: we want you to take this same thought process, but apply it every time you say or hear the word strategy, or work in a strategic space. Instead of saying strategy, we want you to replace that word with story and see if the output differs.
"Strategy" refers to a plan of action designed to achieve a specific goal or objective. It involves a systematic approach that outlines the steps to be taken, resources to be used, and potential obstacles to be overcome.
A “story” is an account of imaginary or real people and events told for entertainment, an account of past events in someone's life, or the evolution of something. Stories are used to entertain, educate, inspire, and inform.
When reading those definitions, which one excites you the most? Which one makes you FEEL something different?
When creating a data strategy for our clients here at RADaR, simply changing the conversation to focus on how we communicate a data STORY immediately elevates the conversation to more a aspirational and less tactical level.
Instead of asking "What should our Brand Strategy be," we recommend shifting to "What should our Brand Story be?" A story is something that brings passion, illustrations, and FEELINGS when communicated effectively. "What should our measurement strategy look like?" vs. "What is our measurement story?"
Our task for you is to take the "Strategy vs Storytelling" challenge and try saying "story" when you want to say the word "strategy," and report back on the impact that such a small change had on your company or team.
And if you want to talk about the story you want to tell with your data, RADaR is here when you’re ready.