Sales and Marketing Analytics

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Case Studies

Self-Storage Client

Holiday Sales/Appointments Analysis Affecting Media Plans

RADaR partners with one of the largest self-storage companies in the US and Canada for dashboard reporting and media/sales analysis.

The client asked this question: “Should we be advertising around holidays?”

Our Results

Case Studies

Financial Services Client

Correlation Between Media Spend and New Checking Accounts Opens and the ROI on Media Spend

RADaR has partnered with Central Bank Holding Company for two years in providing dashboards reporting and data analysis. Central Bank operates in 13 markets throughout Missouri, Kansas, Illinois and Oklahoma.

RADaR was tasked by Central Bank to show the correlation between media spend and new checking account opens/sales. We were also asked to deliver an ROI on media spend. Bottom line, the client's Board of Directors asked him to justify the media budget, i.e. “why are spending media at all in our markets, everyone knows who we are and we are the leader in most of our markets…”

Our Results

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