RADaR has partnered with one of the Midwest's leading banks to provide dashboard reporting and data analysis. The bank operates in 13 markets throughout the central United States, and it was important that all branches were represented in its data.
The financial institution asked us to show the correlation between media spend and new checking account opens. We were also asked to deliver an ROI on media spend. Bottom line: The bank’s board of directors asked it to justify its media budget.