You Know You Need a Data Dashboard — Now What?
By now you know you should be a “data-driven organization”. You are drawn to data consolidation; creating a single source of truth for your organization, producing easily digestible reports, and informing marketing strategy. Being able to glean insights from your data is the best way to drive business growth - and the simplest way to analyze your data is to have it in a dashboard.
The amount of data you have access to can feel overwhelming, but by following a few simple steps, you can take strides toward being the data-driven organization you want to be.
So, how do you get started?
1. Determine what your end goal is
Is your goal to just have one location where all stakeholders can review current campaigns, instead of your data being siloed across different departments? Do you need to provide reports to clients and want a more efficient way to do so? Do you want to gain more insights into who your customers are and how they are getting to your site?
By starting with an end goal in mind, you will know what data sources to include, who will need access to the data, and how to structure your reporting and analysis.
2. Decide which metrics you would like to measure
Knowing what your Key Performance Indicators (KPIs) are will determine what story your data needs to tell. Do you want to show awareness growth over a select time period using social impressions, website visitors, and email opens? Are you more focused on conversions and determining the best message to send to the right audience at the right time? Is it most important to show clients how you are helping their business meet, and surpass, set objectives?
The benefit of data is that it can tell a number of stories, but having access to your data will not be helpful if you do not determine what you want to learn from it.
3. Audit your data sources
Chances are your data lives in a variety of places around your company. Your digital team may own your Google Analytics account, while marketing may manage any paid media campaign information, and your content team has the keys to social media reporting.
Data sources to consider:
- Google Analytics
- Google Ads
- All your social media accounts
- E-commerce platform
- Email marketing service provider
Consolidating all of these data sources will create efficiencies and free up valuable employee time to spend on strategy and implementation, rather than manually pulling reports from various sources. Even better yet, you will have a holistic view of your organization at your fingertips, rather than data being siloed, and you can begin building strategic, data-informed and driven plans to accelerate your business growth.
So, where do you go from here?
You know what you want to get out of a dashboard, what you want it to measure, and what your data sources are - but the reality is many companies do not have the resources and expertise to customize, build, and analyze their own data dashboards. That’s where RADaR comes in. RADaR was founded to provide custom solutions to any organization looking to use its data to make smarter business decisions. Not only are dashboards custom built to your needs, no cookie-cutter options here, we work to analyze your data for you - not just to provide insights but to give recommendations as to where you can save money, optimize your spending, increase your awareness and more.
Ready to start making data-based decisions today? We’re happy to help.
