Higher Learning: Brand Lift Study

Overview

RADaR has partnered with a public research university’s online program to provide dashboard reporting and data analysis.The university maintains hundreds of degree programs and wanted to appropriately track the progress of many high-priority offerings simultaneously.

Challenge

Prove that the client’s agency had delivered an effective strategy in attaining awareness through its digital advertising campaign while also providing crucial detail of which ad creative provided the highest lift in brand recognition.

Solution

Using third-party data, our team analyzed both test and control groups to measure and decipher the overall lifts in brand awareness and ad recall by age and gender groups, as well as educational level and household income.

Results

RADaR was able to show an overall lift in brand awareness of 10% across all segments while being able to identify the best performing segment of each subgroup, as well as make several content recommendations regarding the most effective creative and tactical ads that were run