Geo-Targeting Analysis

Overview

RADaR has partnered with a communications provider looking to expand sales within the United States.

Challenge

Client needed help getting a better grasp of which US cities with excellent coverage could potentially provide a greater chance to bring in potential customers.

Solution

Map out a combination of current coverage quality and the clients recent transactions by where they occurred in the United States while listing the top cities by performance ranking on conversion rates and user ratios.

Results

The client was able to deduce which key markets still had room for additional improvement toward garnering more conversions and where to further focus future advertising efforts.