Four months ago, we built a COVID-19 model for a tourism client. The model was designed to show counties by COVID risk level, overlaid with the client’s Google Analytics data and Google Trends to identify counties showing travel interest and intent.
This is what the map looks like this week. Now, this client can deploy media to those counties most likely to be ready to visit their great state.
Are you interested in learning more about how data can be utilized to navigate marketing strategy with the impact of COVID-19? Join us next week — we'll be sharing all of our insights at Midwest Digital Marketing Conference, be sure to sign up today!